Hello!

Design leader and builder. Craft, AI-native, cohesion across multi-product platforms. Scaling design orgs. Currently designing analytical superintelligence.

WORK SNAPSHOTS

Atta

Designing the vision and product strategy for an ambient analytical intelligence that monitors signals, synthesizes them into charts, apps, and reports on an infinite canvas, and delivers concrete strategies to the right people — before they know they need them.

Team

Amine Ben Khalifa, Omar Chehab, Omar Shaik, Yueyao Zhu, and Play Studio

Rippling

Building new 0→1 products and unifying 30+ existing ones on Rippling's workforce platform — elevating craft and quality at scale.

Team

John Francis, Alicia Warren Hossein, Stan Khoruzhenko, Oscar Manxz, Ross Moody, Ginger Shaker, Jessica Tsui, and Matt Viane

Meta

A vision and roadmap leaning into social shopping behavior — crafted one-to-one merchant-customer experiences across Meta's messaging surfaces

Team

Nathan Romero, Igor Milovanovic, Vrishti Monga Ted Helwick, Sannyn Timrott, YuRong Chang, Shaun Harkness, and Hao Xu

ThoughtSpot

AI-native experiences across web and mobile that surface the "what" and "why" behind business data — no query required.

Team

Daniel Alegria, Sanjay Agrawal, Samuel Chandrasegaran, Antony Chen, Utkarsh Ohm, Xinxin Pan, Bhanu Prakash, Irene Ren, Varun Saini, Dulloor Subramanya, and Divy Vasal

ThoughtSpot

Built Radiant, ThoughtSpot's design system — purpose-built for AI, search, and data visualization across web and mobile."

Team

Daniel Alegria, Samrat Ambadekar, Christophe Coutzoukis, Abhinav Gupta, Hiu Lee, Brian Nguyen, Irene Ren, Palak Sanghani, Igor Shadko, and Wei Zheng

Writings

Hiring for Design Teams: Aligning Skills, Culture, and Motivation

Among all the advice on hiring, one critical element often gets overlooked: understanding a candidate's motivations.

Nine Principles for Design Leadership

How to lead design teams and build design culture from my experience working with big companies, scaling startups, and teaching.

Helping Entrepreneurs and Small Businesses Be Successful

Joining Facebook to help millions of people like my father.

How We Crafted Our Product Principles

We developed product principles — idea-driven guidelines to inform key strategic decisions and help break any stalemates.

Introducing ThoughtSpot’s Product Principles

Design principles articulate a vision on how to best design a product. Product principles help multi-disciplinary teams do it collectively.

Launching a New Technology and Product

Introducing an offering with new to the world technology? Explain how it works and demonstrate its viability to gain market traction.

Creating Adoption for a New Product

Trying to get your product to appeal to early customers? Limit features and dramatize key benefits to make it feel cool.

Design Strategies for Technology Adoption

We wrote this article written to complement Geoffrey Moore’s Crossing the Chasm and Everett and Roger’s Diffusion of Innovations.

My Favorite Design Books

I often get asked about books to read and learn more about design, specifically product design. There isn’t the one book to read about…

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